About
One designer.Zero handoffs.
Hi, I'm David. I design ecommerce emails in Figma and build them in Klaviyo. When you work with Pretty Clever, the person on your call is the person designing your emails.
I work inside an ecommerce brand's marketing team, planning the campaigns and designing the emails that go out every week. I know what a send has to do, and Pretty Clever brings that to brands who want their emails to look sharp and sell.
House rules
How I work.
Research first
Before I design anything, I get to know your focus and objectives, and go through your site and socials so every email fits how your brand already looks and sounds.
Then craft
Design and build, done properly. No ads, no AI imagery. Just emails that look sharp and do their job.
Every section has a job
A hook, a product, a reason to believe, a reason to act now. If a section has no job, it goes.
Built, not handed over
Every email is built in your Klaviyo account and tested before it reaches you. You approve, you hit send.
Straight talking
Flat fee, clear rules, honest feedback. If an idea won't work in an inbox, I'll say so.